bmw efficientdynamics
The New 3 Series – Bar, raised. Bench, marked.
Broader, sleeker, sportier – the all-new 3 Series isn’t just an elegant athlete. It’s also a world champion in EfficientDynamics. The 3 Series combination of performance and fuel efficiency is unmatched. Read more…
Two Million-Mile Baby
Hilary Swank, about to turn the odometer on the BMW Hydrogen 7 fleet. Her portrayals of two strong, unconventional women in the films Boys Don’t Cry (1999) and Million Dollar Baby (2004) wowed Hollywood and netted her two “Best Actress” Oscars. Read more…
Joe Wierda – Product Manager, BMW 3 Series and Advanced Diesel
In his BMW career, Joe Wierda lives something of a double life: he’s an engineer – but with a top position in Marketing. As the BMW of North America product manager for both the 3 Series and Advanced Diesel. Read more…
Pop Goes the Diesel
BMW’s Advanced Diesel program gets a boost from media personality Brian Unger – and some extra lift via a series of offbeat TV spots. BMW Magazine reports from behind the scenes. With the pop of a balloon, Brian Unger’s bubbly mood nearly deflates. Read more…
The All-New BMW 7 Series – Craftsmanship
60 hours or more to create a custom-made suit. Into its details, experienced tailors sew their small hallmark features like fine, invisible signatures. For Richard James, perfection lies in the variations created by the human hand, in the individual flourish of the seams around the buttonhole… Read more…