Luxury
The All-New BMW 7 Series – Craftsmanship
60 hours or more to create a custom-made suit. Into its details, experienced tailors sew their small hallmark features like fine, invisible signatures. For Richard James, perfection lies in the variations created by the human hand, in the individual flourish of the seams around the buttonhole… Read more…
The All-New BMW 7 Series – Luxury
The all-new BMW 7 Series takes a ride through London. We step inside the BMW flagship and call on three people who are known as leaders. Indeed, they represent values that are similarly embodied by the commanding BMW: elegance and distinction. Read more…
The Hawaii of China
The tropical island of Hainan: white beaches, palm trees and smiling people in colorful shirts. The People’s Republic of China has a paradise at its doorstep. Once upon a time there were three beautiful sisters who lived on the island of Hainan. Read more…
The BMW Championship: Experienced Drivers Only
As part of the 2007 PGA Tour’s FedExCup, the first-ever BMW Championship yielded a high-performance highlight for Tiger Woods. There stood TigerWoods, the world’s preeminent golfer, holding the sizeable silver cup above his head as he flashed a smile as bright as his future. Read more…
Captain Kirk’s Earth Vehicle
After test-driving the X5 SAV, actor William Shatner not only immediately put in an order for one – he wanted to pick it up at the BMW Performance Center. Actor William Shatner plays the role of attorney Denny Crane in the popular television drama Boston Legal, which has won him an Emmy and a Golden Globe Award. Read more…
From Aspen to Los Angeles in a BMW X5 4.8i
This story began when I took delivery of my new X5 4.8i at the BMW Performance Center in South Carolina, and drove it home through seven states to Colorado. The experience was so incredible, I needed a reason to drive it more. Read more…
Portal to the World of BMW
The European Delivery Program at the new BMW Welt in Munich is a fascinating journey into the world of The Ultimate Driving Machine. Grinning from ear to ear below the BMW logo on his hard hat, Jos-Philip Ostendorf throws open the doors of the BMW Welt construction site and proudly invites us inside. Read more…
Electrifying BMW Concept X6 ActiveHybrid
BMW displayed its Hybrid Concept Car at the 2007 IAA in Frankfurt, Germany. The highly efficient, highly mobile BMW Concept X6 ActiveHybrid is a trailblazer that may, one day, travel the world. Read more…
First-Class Delivery
The Christmas Book – Neiman Marcus’ legendary annual holiday catalog – is famous for featuring the most exclusive gifts money can buy. Last year, Santa and Neiman Marcus teamed up with BMW to offer something unprecedented, even for The Christmas Book: a limited-edition Neiman Marcus Individual BMW M6 Convertible. Read more…
BMW M3 Challenge
Just a few decades ago, the idea of a commercially available sport-performance vehicle seemed a ludicrous proposition. Only the highest-profile stars of track or screen could enjoy (or afford) the high-revving thrill of pushing a precision-tuned… Read more…