Eco-Friendly
Two Million-Mile Baby
Hilary Swank, about to turn the odometer on the BMW Hydrogen 7 fleet. Her portrayals of two strong, unconventional women in the films Boys Don’t Cry (1999) and Million Dollar Baby (2004) wowed Hollywood and netted her two “Best Actress” Oscars. Read more…
Blue Ridge, Green Power
In the waning days of summer 2008, BMW undertook a Great American Road Trip. Its purpose: “real world” testing of the 2009 335d and X5 xDrive35d – BMW’s newest Advanced Diesel vehicles. Read more…
Jamie Kitman and Biofuels
Incandescent with righteous ire, the prophet has come down from the holy mountain to heap indignities on the massed forces of Evil Incorporated. Read more…
Pop Goes the Diesel
BMW’s Advanced Diesel program gets a boost from media personality Brian Unger – and some extra lift via a series of offbeat TV spots. BMW Magazine reports from behind the scenes. With the pop of a balloon, Brian Unger’s bubbly mood nearly deflates. Read more…
Electrifying BMW Concept X6 ActiveHybrid
BMW displayed its Hybrid Concept Car at the 2007 IAA in Frankfurt, Germany. The highly efficient, highly mobile BMW Concept X6 ActiveHybrid is a trailblazer that may, one day, travel the world. Read more…
VIPs Test Drive the BMW Hydrogen 7
What do TV host Jay Leno, actor Will Ferrell and tenor Plácido Domingo have in common? They were given keys to a BMW Hydrogen 7 for everyday use. They and other prominent leaders and personalities are driving… Read more…
BMW + NASA = Hydrogen 7
BMW and NASA conclude test period of Hydrogen 7 sedan Early in August 2007, BMW and NASA announced the completion of an eight-week test period for the BMW Hydrogen – the world’s first hydrogen-powered luxury sedan. Read more…