BMW
The Dirt on Springtime Driving
BMW’s traction systems and aerodynamics help you keep your grip in mud, wind and rain. The right line On muddy roads, always scan ahead for the path with the best traction, sticking to flatter, drier tracks. Read more…
Joe Wierda – Product Manager, BMW 3 Series and Advanced Diesel
In his BMW career, Joe Wierda lives something of a double life: he’s an engineer – but with a top position in Marketing. As the BMW of North America product manager for both the 3 Series and Advanced Diesel. Read more…
Blue Ridge, Green Power
In the waning days of summer 2008, BMW undertook a Great American Road Trip. Its purpose: “real world” testing of the 2009 335d and X5 xDrive35d – BMW’s newest Advanced Diesel vehicles. Read more…
Pop Goes the Diesel
BMW’s Advanced Diesel program gets a boost from media personality Brian Unger – and some extra lift via a series of offbeat TV spots. BMW Magazine reports from behind the scenes. With the pop of a balloon, Brian Unger’s bubbly mood nearly deflates. Read more…
A Benchmark of Luxury and Iinnovation BMW 7 Series
Imposing and powerful on the outside, an oasis of comfort on the inside: the all-new BMW 7 Series is a triumph of technology. It embodies all the qualities that mark the world’s greatest automobiles: stunning design, expert craftsmanship, commanding performance. Read more…
The All-New BMW 7 Series – Craftsmanship
60 hours or more to create a custom-made suit. Into its details, experienced tailors sew their small hallmark features like fine, invisible signatures. For Richard James, perfection lies in the variations created by the human hand, in the individual flourish of the seams around the buttonhole… Read more…
The All-New BMW 7 Series – Luxury
The all-new BMW 7 Series takes a ride through London. We step inside the BMW flagship and call on three people who are known as leaders. Indeed, they represent values that are similarly embodied by the commanding BMW: elegance and distinction. Read more…
The Hawaii of China
The tropical island of Hainan: white beaches, palm trees and smiling people in colorful shirts. The People’s Republic of China has a paradise at its doorstep. Once upon a time there were three beautiful sisters who lived on the island of Hainan. Read more…
The BMW Championship: Experienced Drivers Only
As part of the 2007 PGA Tour’s FedExCup, the first-ever BMW Championship yielded a high-performance highlight for Tiger Woods. There stood TigerWoods, the world’s preeminent golfer, holding the sizeable silver cup above his head as he flashed a smile as bright as his future. Read more…
Captain Kirk’s Earth Vehicle
After test-driving the X5 SAV, actor William Shatner not only immediately put in an order for one – he wanted to pick it up at the BMW Performance Center. Actor William Shatner plays the role of attorney Denny Crane in the popular television drama Boston Legal, which has won him an Emmy and a Golden Globe Award. Read more…